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Saturday, March 3, 2012

How to make wealth from your blog: 5 guidelines

How to make wealth from your blog: 5 guidelines
Ewien Roland is a writer and author based in Nigeria. He writes about small-business organization, marketing and technology issues. Ewien Roland an e-mail.
several people who write blogs today just want to share their opinion on something. But then there are the business-minded folks, who have found a way to use blogs, or Web logs, to bring in a little extra cash too.
If you're interested in taking it further — blogging for bucks, if you will — here are five strategies that could turn your blog into a moneymaker.
1. Sell promotion. This is likely the most common means of leveraging a blog to generate income. If yours happens to become a well-known blog, or one that is well-received in a particular niche, it's always possible to sell ad space on your own. For Bing Blogs and services such as Google's Ad Sense or BlogAds, bloggers can establish ad programs. AdSense's — which lets you select several ads that are consistent with the content of your blog — pays you based on how many readers click on the ads for further information. Even better, it's free. BlogAds, on the other hand, hooks bloggers up with would-be advertisers and levies a commission in return for any ad placements that result. "The nice thing, too, is that the ads are relatively unobtrusive," says Scott Allen, co-author of The Virtual handclasp: Opening Doors and Closing Deals Online.
2. Help sell others' products. Here is another click-through prospect. Affiliate programs enable your blog to serve as a conduit between readers and online sites offering various goods and services. One trendy choice is Amazon.com. If, for example, you offer book reviews or even just mention a book in passing in your blog, an affiliate program provides a means for your readers to click directly from your blog to Amazon to obtain further in order about the book.
If they break out the checkbook or charge card, you get paid as well.
3. Solicit contributions. Not every blog-related income opportunity involves hawking goods or services. As Blanche DuBois said in A Streetcar Named Desire, consider relying on the compassion of strangers. Ask for contributions. If, for instance, your small-business blog supports a cause or issue in some fashion — say you repeatedly mention tax reform, health care or some other topic — you can always ask for reader support. Even if you've attracted a group of regular followers who simply enjoy reading what you have to say, they may be willing to guarantee their loyalty with a little financial help. Programs such as PayPal make it easy to launch a simple on-site contribution collection button. "There are lots of worthy 'cause' blogs that would qualify for donations from grateful members of the blog group of people," says Las Vegas communications consultant Ned Barnett.
4. Market your services in your blog. Many people associate blogs solely with a cyberspace-based soapbox — a place to shout your opinions and little more than that. Granted, blogs are an ideal venue to share your thoughts with others, but don't overlook their capability to generate new business as well. When appropriate, work in references to what you do and, in turn, what you may be able to offer any would-be client or customer who may be reading your blog. That can spread your opinion and your business moxie at the same time."Instead of short commentaries that begin a dialogue with readers, as many blogs do, I write the equivalent of journal articles that reveal my abilities, strategies and perspectives on specific issues," Barnett says. "When it resonates, it means money. Since starting this approach, I have generated three new paying clients and brought in about $10,000 on revenue — directly attributable to precise blogs."
5. Use a blog to deepen your existing customer relations. Nor does any advertising material inserted in blog content have to be limited to bringing in completely new business. By using a blog to regularly be in touch with existing clients as well as other readers, you can take advantage of the opportunity to fully inform them about everything your business does. That may expand your readers' understanding of the full scope of your products or services."My blog has helped existing clients decide the range of my skills and services," says Ted Demopoulos of Demopoulos Associates, a Durham, N.H. consulting and training concern. "One client who had only used me for teaching in the past was surprised at my range of knowledge and is now using me for a consulting project. Another who only used me on scientific projects is now bearing in mind me for a more business-oriented development."

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